Quick tip: Search engines are designed to work for people, not the other way around. They’re designed to pick results that are likely to be what the searcher is looking for, and for a blog the post title is an important part of that. If you want people to find your blog post in a search engine and click through, do the following:
- Think about what you would type into Google if you were looking for whatever information you’re about to post. Make it specific.
- Put that in the title. You can add some more detail to make the title more “punchy,” but make sure your search phrase is in there.
- There is no step 3.
If a searcher sees exactly what she typed in the title of a search result she’s going to click. The trick is that your content has to support the title you picked. Otherwise, even if you trick the search engine, your site visitor will take one look and hit the back button.